So, I've started a new job. After four painful years working for a famous DIY retailer then seven mostly fun years working in the fantastic and highly exciting world of freight forwarding * (why does everyone who works in freight forwarding assume that everyone else should know what this job description means?)I've bitten the bullet and got myself a proper job. By proper I mean I'm working in the "respectable"(?) world of the internet, specifically internet and digital marketing.
I started last week with the naivete of a school leaver, not remembering who many low lives and sharks there are out there on the internet. I've been scanning a lot of webpages recently and come to realised how many people tell bare faced lies in some of their sites. Its unbelieveable people actually buy these lies and spend good money employing these sharks and con artists.
But for all that there are also loads and loads of good free blogs in the main where established business people offer some small genuine nuggets of information that is useful.
The one thing I have also come to realise is that despite these "incentives" (that can't possibly be true...) at the end of the day the prospective customers still have to speak to [hopefully] me or one of our competitors and this human touch is as important today as it ever was regardless of the large variety of ways the world can communicate these days. That's one thing I feel I am better than most at, despite my lack of experience in internet marketing or any other field come to think of it. I know I don't lie to people regardless of how difficult the truth might be and given the conversations I had with people before I left my last job I know this is something with which I have an edge over the majority of people.
So here's to that human touch.
